Free shipping $125+ 14 business day turnaround time
Merry Christmas!
Featured On the Today show
Don't just take our word for it! SBG Co. has been nationally recognized on many platforms
Personalized Craftmanship
Each item is made to order, ensuring quality. Made in North Carolina, USA
Secure Payments
We use 100% secure payments to provide you with a simple and safe experience
YOU ARE THE MAGIC, MAMA!
You are the magic.
You—the one who remembers every little thing.
You—the keeper of memories, the maker of moments, the heart behind it all.
You spend the season creating the magic, but truth is… the magic has always been you.
This year, I want all the moms who cross paths with SBG Co. to know that THEY are the magic of Christmas. Every year, we run ourselves to death, curating the perfect Christmas for everyone around us. While it's fun, it can be tiresome and stressful. Remember - You are the magic for your family. You alone, my friend!
Each sweatshirt comes with a free ornament, made especially for you or the person you're gifting this too!
the collection that started it all
Whitney's Picks
the items we can't keep in stock!
Featured collections
Let Our Customers Speak For Us
In Love
Quality is precise. I love this for a dining room because I don't think there could be a more welcoming way to invite all to his table. Letters are lightweight. I'm in love and so glad I made the purchase!
Danielle
Cute + Comfy Sweatshirts
LOVE love LOVE my new sweatshirt from you all! And love supporting the company and its values. Thanks for being awesome :) I will continue ordering!
Emily
Love
This sweatshirt is perfect! Simple, clean design, well made and exactly as described. I love it!
Amber
We are currently operating on a 14 business day turnaround time. While we know that sounds long, SBG Co. is growing! We are currently working on ways to decrease our turnaround time, and we appreciate your patience. Never in a million years did I believe we would expand the way we have I am very grateful for each and every one of you willing to wait!
SBG Co. operates in a sustainable friendly way. Not carrying stock allows us to only provide what is needed, which in return helps diminish fast fashion and promotes eco-responsibility
We currently do not accept returns for refunds. Eligible items are accepted for store credit. If you need to exchange an item (if eligible), we will send a return label and issue a credit for the value of the product after inspected. You can find our return/exchange policy in the footer of our website.
Discover the Story Behind Our Products
Meet Whitney + Learn Our Mission
SBG Co. started in October of 2016 with just ONE product and ZERO idea on how to start or run a business. After just one year in business, I felt called to quit my full time career that I had worked so hard for. A career that I loved and my financial security and only income. Never did I think I could sell one thing, create one thing that anyone would want! People always say you just need faith as small as a mustard seed. Trust me when I say, that is ALL I had.